Mareld
Mareld
Team
Team
Sheila Gonzalez
Jonas Lindeman
Elin Hedlund
Sheila Gonzalez
Jonas Lindeman
Elin Hedlund
Role
Role
UX/UI
Digital Designer
UX/UI
Digital Designer
Programs
Programs
Figma
Webflow
Illustrator
Figma
Webflow
Illustrator
Year
Year
2024
2024
Brief
Brief
In this project, our team was tasked with creating a comprehensive branding package for Mareld, a company specializing in precise bacterial analytics. Our responsibilities included designing a cohesive brand identity, developing a unique and memorable logo, and building a user-friendly, visually appealing website. Overall, this project highlights our ability to deliver a full-spectrum branding solution, from conceptualization to execution, tailored to meet the specific needs of our client.
In this project, our team was tasked with creating a comprehensive branding package for Mareld, a company specializing in precise bacterial analytics. Our responsibilities included designing a cohesive brand identity, developing a unique and memorable logo, and building a user-friendly, visually appealing website. Overall, this project highlights our ability to deliver a full-spectrum branding solution, from conceptualization to execution, tailored to meet the specific needs of our client.
Process
Process
Our team initiated the project by developing a stylescape to define our choices of typography, colors, icons, and images that would form the foundation of Mareld’s branding.
We collaboratively sketched various logo proposals, refining our ideas until we selected a final design in consultation with Mareld.
The website was developed collaboratively by Elin Hedlund and me using Webflow, ensuring a cohesive and responsive design.
Our team initiated the project by developing a stylescape to define our choices of typography, colors, icons, and images that would form the foundation of Mareld’s branding.
We collaboratively sketched various logo proposals, refining our ideas until we selected a final design in consultation with Mareld.
The website was developed collaboratively by Elin Hedlund and me using Webflow, ensuring a cohesive and responsive design.
The color palette is inspired by the phenomenon of bioluminescence, from which we derived the blue hues. We then added complementary colors such as yellow and purple, which serve as CTA (Call to Action) colors on the website.
The color palette is inspired by the phenomenon of bioluminescence, from which we derived the blue hues. We then added complementary colors such as yellow and purple, which serve as CTA (Call to Action) colors on the website.
Midnight Blue
Midnight Blue
Dark Turquoise
Dark Turquoise
For this project, we selected Oswald for all the headings on the website and a system UI font for all the body text.
The reason for choosing a system UI font was to ensure faster loading times and to avoid the font swapping issue that can occur on some websites before the correct font loads.Our goal was to make the website as quick and lightweight as possible.
For this project, we selected Oswald for all the headings on the website and a system UI font for all the body text.
The reason for choosing a system UI font was to ensure faster loading times and to avoid the font swapping issue that can occur on some websites before the correct font loads.Our goal was to make the website as quick and lightweight as possible.
Result
Result
Let’s get in touch !
Let’s get in
touch !