Samsung x Ekoland
Team
Sheila Gonzalez
Role
UX/UI
Digital Designer
E-commerce designer
Programs
Figma
Year
2024
Samsung x Ekoland
Team
Sheila Gonzalez
Role
UX/UI
Digital Designer
E-commerce designer
Programs
Figma
Year
2024
Brief
Brief
The purpose of this task was to align it with the UN Global Goal 12.8 to increase public awareness of sustainable lifestyles. By combining a new design to the Samsung RF28HMELBSR/AA with a digital grocery store called “Ekoland”.
Task:
Improve home screen design and UX to promote sustainable living.
Integrate Ekoland for easy ordering of sustainable products.
Incorporate AI for personalized recommendations and insights.
Create a branding for Ekoland
The purpose of this task was to align it with the UN Global Goal 12.8 to increase public awareness of sustainable lifestyles. By combining a new design to the Samsung RF28HMELBSR/AA with a digital grocery store called “Ekoland”.
Task:
Improve home screen design and UX to promote sustainable living.
Integrate Ekoland for easy ordering of sustainable products.
Incorporate AI for personalized recommendations and insights.
Create a branding for Ekoland
Process
Process
The process began with thorough research, both online and through direct questioning, to understand why users were dissatisfied with the product. I asked people about their shopping preferences and what features they would change or add to a smart fridge. After gathering and summarizing this research, I began the design phase by creating a graybox prototype.
The process began with thorough research, both online and through direct questioning, to understand why users were dissatisfied with the product. I asked people about their shopping preferences and what features they would change or add to a smart fridge. After gathering and summarizing this research, I began the design phase by creating a graybox prototype.
After creating my initial graybox prototype, I tested the design on five users, gathered their feedback, and made revisions. I repeated this process twice, refining the design each time before finalizing it with small touches, such as rounding the app icons to align with Samsung’s brand aesthetic.
For the Samsung display, I adhered to Samsung’s branding and color scheme, making slight adjustments to color opacity for optimal display performance. Additionally, I developed the branding for Ekoland from scratch.
After creating my initial graybox prototype, I tested the design on five users, gathered their feedback, and made revisions. I repeated this process twice, refining the design each time before finalizing it with small touches, such as rounding the app icons to align with Samsung’s brand aesthetic.
For the Samsung display, I adhered to Samsung’s branding and color scheme, making slight adjustments to color opacity for optimal display performance. Additionally, I developed the branding for Ekoland from scratch.
Result
Result
Let’s get in touch !
Let’s get in
touch !