INDUSTRY:
Design, E-commerce
CLIENT:
Grebban/Yrgo
YEAR:
2024
EXPERIENCE:
Branding, UX/UI
Echo Studios
about.
Echo Studios is a fictional fashion brand with its own e-commerce platform. As part of a collaboration between Yrgo and Grebban, our task was to redesign the brand’s product page to better reflect its identity and create a more engaging shopping experience.
With a focus on user experience and e-commerce performance, the goal was to elevate the page beyond the functional. Adding that elusive x-factor that turns visitors into loyal customers. The result is a concept that blends a clean but bold design making the product the hero while enhancing usability across devices.
challenge.
One of the main challenges of this collaboration was aligning our individual design styles to form a cohesive visual language. With multiple creative voices in the mix, finding common ground required strong communication and a shared vision.
Another key challenge was balancing bold, urban aesthetics with usability. We chose to work with vibrant neon colors for calls to action to convey a modern and edgy vibe — but we also had to make sure the result didn’t feel overwhelming. Striking the right balance between “cool” and “too much” became a central part of the design process.
results.
The final result was a dark mode product page with vibrant neon accents that gave the interface a bold, urban edge. To improve the user experience and streamline the layout, we introduced expandable dropdown sections for product details, rather than displaying all the information at once.
This approach made the page feel more minimal and easier to navigate, while still allowing access to all necessary content. The combination of a modern aesthetic and improved usability helped the design feel both unique and functional.
