INDUSTRY:
Design, music
CLIENT:
Filip Anthony
YEAR:
2025
EXPERIENCE:
Web designer
Filip Anthony
about.
The goal of this project was to help define and build the visual identity of emerging artist Filip Anthony. Together with the team at Change, we developed a complete branding package including typography, color palette, patterns, merchandise, and album artwork.
Based on the brand direction created with the art directors, I designed Filip’s website with a strong focus on UI and UX showcasing him as an artist and highlighting key content such as music releases, merchandise, and upcoming tour dates.
challenge.
One of the biggest challenges in the project for Filip Anthony was highlighting him as an artist through the branding developed by the art director. The goal was to amplify his identity without overwhelming the user with too much color or visual complexity while still avoiding a layout that felt too minimal or sterile.
Finding that balance was key: the site needed to feel expressive and authentic, yet still easy to navigate. Another important challenge was structuring the content in a way that made it easy for users to quickly understand who Filip is — showcasing his upcoming concerts, merch, and story, all while reinforcing his musical identity.
result.
The final result is a bold and vibrant website featuring red, blue, and black gradients that create a modern, cool atmosphere. The layout is divided into clear sections, each highlighting a key aspect of Filip Anthony’s world — from upcoming concerts and merch to his latest music and a contact page with more personal info.
Simplicity and user focus were at the core of every design decision, resulting in a site that feels both expressive and easy to navigate, while staying true to Filip’s identity as an artist.
